A New Era for Plant-Based Meat: vEEF and LOVE BUDS Unite Under The Aussie Plant Based Co.

October 17, 2023
Jan Pacas
Founder and CEO

We are pleased to announce our plant-based division will merge with Fenn Foods to create a new entity which will be known as "The Aussie Plant Based Co." The merger will see All G Foods’ plant-based meat brand, LOVE BUDS, join Fenn Foods’ brand, vEEF, to create a focused and formidable business.

All G Foods: Paving the Way for the Future

This merger represents a natural progression from an All G Foods perspective. Since inception, we have always had one foot in the “deep-tech” segment of precision fermentation and the other in the consumer-facing “plant-based meat” business.  This transaction represents a pivotal strategic move to allow the two different businesses to concentrate exclusively on their respective and unique needs.

What’s next for All G Foods?

This strategic move allows All G Foods to focus on pushing the boundaries of technology to deliver nature-identical dairy proteins through precision fermentation.

This commitment is evidenced by the recent investment in a cutting-edge BioFoundry, the first of its kind in Asia. This will enable us to advance our vision of providing the world with high-quality, sustainable, healthy, and tasty nature-identical dairy proteins.

Our initial focus is on the sought-after lactoferrin dairy protein, which is prized for its antiviral, antibacterial, anti-inflammatory, prebiotic and probiotic attributes. At the same time, we continue to advance our work around casein dairy proteins, which are responsible for the key functional attributes that give us everything we love about dairy.

The Aussie Plant-Based Co-VEEF and Love Buds

The Aussie Plant Based Co. is the result of the merger between All G Foods' plant-based division and Fenn Foods.

Through this merger, The Aussie Plant-Based Co. has access to an extensive distribution network, boasting an impressive 6,000distribution points across Australia’s well as—a state-of-the-art manufacturing hub nestled on the Sunshine Coast. This means The Aussie Plant Based Co is ready to cater to the diverse cravings of Aussies from coast to coast.

I believe our team's strong chemistry and dedication to success will help The Aussie Plant-Based Co to succeed reaching new and old customer and consumers alike with a variety of taste first plant-based meat products.

Lastly, I would like to express my gratitude to all the team members who have contributed to making this achievement possible. Their hard work and dedication have been instrumental in the merger.

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To read more about the merger: www.aussieplantbased.com

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